Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Tag: Performance
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it …
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How To Fix Website Issues & Performance
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts …
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PMax performance stable, but Search CPCs increasing
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Google rolls out brand customization for Performance Max campaigns
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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Google adds segmentation to Performance Max Asset Groups
Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, …
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Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
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Google Performance Max gets new AI-powered video creation, asset testing
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for …
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How Page Performance Hurts UX & How You Can Fix It
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of …
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Google Ads unveils Page-specific Assets for Performance Max
You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, …
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