Unlocking the Secrets of SEO
With SEO‘s continued volatility, now is the best time to baseline your SEO data and define your strategic SEO roadmap to improve search performance. This article looks at five areas: Understanding SEO benchmarking fundamentals Let’s …
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Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On …
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Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and …
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A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful …
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Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it …
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This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts …
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The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, …
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