While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the …
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Tag: pay
Q5 (Dec. 25- Jan. 1) ads can pay off big for brands
Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads optimization …
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