YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear …
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How to be visible in Google AI Overviews, chatbots, LLMs
Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions …
Continue readingGoogle Officially Launches Ads In AI Overviews
The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States. Through several months of testing, …
Continue readingGoogle’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
Continue readingMore Insights From +546,000 AI Overviews
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change AI Overviews? How do the …
Continue readingGoogle AI Overviews show more often to signed-in users
Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. …
Continue readingAnalysis Of +546,000 AI Overviews
AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly analyze how AIOs (AI Overviews) work. Thanks to exclusive data from Surfer, …
Continue readingGoogle’s AI Overviews Slammed By News Publishers
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web sources into AI-generated overviews. While …
Continue readingGoogle updates, self-preferencing, AI Overviews are top SEO threats
Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. …
Continue readingGoogle Confirms AI Overviews Affected By Core Updates
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven …
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