Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest …
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Tag: optimization
Google Ads tests ‘Advanced Plans’ feature for budget optimization
A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating …
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New Guidance For AI Search Optimization
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in …
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Google Ads Optimization Score now reveals specific competitor impacts
Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This new feature gives you a clearer view of how …
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An in-depth guide to technical SEO optimization
Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively. Like any other website optimization, the goal of …
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What is off-page optimization?
Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep up. The days of link farms and paying for links are long gone. …
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How to implement generative engine optimization (GEO) strategies
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of …
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The 5 core focus areas of website optimization
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence …
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