You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how …
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Tag: Microsoft
Microsoft expands retail media with two major ad offerings
Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two …
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Microsoft Launches Multi-Format Campaigns for Audience Ads
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, …
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Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad …
Continue reading Microsoft revamps advertising tracking, consent features
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – …
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Microsoft Advertising: A comprehensive guide
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the …
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ChatGPT Search makes Microsoft Bing an SEO priority
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring …
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Microsoft working on simplifying Bing
Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Suleyman wrote on X, “Simplicity is one of the core …
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How to use Microsoft Clarity for deeper website analytics
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what …
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Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads …
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