While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the …
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Unlocking the Secrets of SEO
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the …
Continue readingGoogle’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by …
Continue readingGoogle Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following …
Continue readingAs SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
Continue readingAs SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
Continue readingYouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a “data story” feature in its …
Continue readingWhen it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to interpret …
Continue readingIn a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in …
Continue readingLet’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 …
Continue readingGoogle has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by …
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