The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon …
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Tag: Meta
Meta aligns platforms with ‘Views’ as primary content metric
Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – …
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Meta Takes Step To Replace Google Index In AI Search
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming …
Continue reading Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust budgets …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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Google Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer …
Continue reading 6 advanced (yet missing) Meta Ads KPIs to track success
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience …
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Meta gives advertisers new ad tools ahead of holidays
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s …
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Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
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Meta Announces Updates To Business Tools Affecting Advertisers
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes …
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