[ad_1] Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are …
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Tag: Media
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
[ad_1] Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, …
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Microsoft expands retail media with two major ad offerings
[ad_1] Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The …
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2025 predictions for top B2B paid media channels
[ad_1] You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise …
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Understanding media ownership and trust
[ad_1] In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on …
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What This Means For Social Media Marketers
[ad_1] Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie …
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How Social Media Enhances SEO: Strategies For Change
[ad_1] The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm …
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PPC And Paid Media Budget Planning Tips for 2025
[ad_1] One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about …
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How Social Media Enhances SEO: Strategies For Change
[ad_1] The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm …
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How Marketers Can Reach Gen Z On Social Media
[ad_1] Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very …
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