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Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, …
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Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
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Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for …
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You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, …
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Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
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Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes …
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Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. …
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Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. …
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