Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing …
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Tag: Marketing
It’s Time To Spring Forward In The Media And Marketing Industries
This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend, opportunities, and challenges for the …
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Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products …
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How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a …
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Mastering AI and marketing: A beginner’s guide
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. …
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6 steps to AI-driven budgeting and forecasting for digital marketing
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific …
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Cracking Open The SEO Bucket: Proven Local Marketing Strategies
Want to boost your local visibility and improve user experience with expert insights from big brands? Watch on-demand as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps …
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The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in …
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How CTV Fits Into Digital Marketing During Holiday Season
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come …
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