[ad_1] Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. …
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Tag: marketers
Is AI making PPC marketers better or worse?
[ad_1] A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The …
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AI Overwhelms 72% Of B2B Marketers
[ad_1] A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns …
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YouTube Dominates TV Streaming: New Opportunities For Marketers
[ad_1] YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan states: “TV has surpassed …
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Here’s What It Means For Marketers
[ad_1] Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on …
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7 Changes Marketers Should Make
[ad_1] Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, …
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TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
[ad_1] TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways …
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10 Trends Marketers Need To Know For 2025
[ad_1] The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I …
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7 Changes Marketers Should Make
[ad_1] Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, …
Continue reading
How Marketers Can Adapt To Drive Quality Over Quantity
[ad_1] If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting …
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