Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they …
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Tag: Links
Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all links are present on the mobile version, as it is on your desktop version, if …
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Google pilots Business Links to boost Search Ad engagement
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
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What Links Should You Build For A Natural Backlink Profile?
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a …
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The Lord of The Links: Links of Power [Webinar]
Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the test of time. On October …
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Google rolls out new AI-organized search results, AI Overview links
Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered …
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Google Integrates Internet Archive Links Into Search Results
Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s …
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Google Search adds Internet Archive’s Wayback Machine links to about this page
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. …
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Google Debunks Outbound Links For SEO
Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Updated: Mueller Did Not Invalidate Outbound Links It must be pointed out that Mueller’s …
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5 SEO Insights About Outbound Links
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways …
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