[ad_1] LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes …
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Tag: LinkedIn
LinkedIn launches two tools to enhance marketing attribution
[ad_1] LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers …
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LinkedIn Video Views Up 36%, New Tools & Courses Available
[ad_1] LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools include profile …
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LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
[ad_1] A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends …
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LinkedIn debuts Companies Hub to boost B2B marketing intelligence
[ad_1] LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement …
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LinkedIn tests personal post boost option
[ad_1] LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium …
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LinkedIn Reveals Data-Backed Formula For B2B Ad Success
[ad_1] LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad …
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LinkedIn Shares Do’s & Don’ts For Better Post Visibility
[ad_1] LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors industry knowledge, career tips, …
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LinkedIn Video Posts Generate 3X More Reach, Study Finds
[ad_1] LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text …
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LinkedIn rolls out post boosting for Lead Generation
[ad_1] LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims …
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