[ad_1] Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them …
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Tag: lead
How to improve PPC lead quality for B2B campaigns
[ad_1] Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that …
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LinkedIn rolls out post boosting for Lead Generation
[ad_1] LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims …
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How To Choose The Right Bid Strategy For Lead Generation Campaigns
[ad_1] Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values …
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Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
[ad_1] Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step …
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What 54 Google Ads experiments taught me about lead gen
[ad_1] For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved …
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