Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
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6 advanced (yet missing) Meta Ads KPIs to track success
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience …
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