[ad_1] Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you …
Continue reading
Tag: keyword
Why traditional keyword research is failing and how to fix it with search intent
[ad_1] After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond outdated …
Continue reading
How to use ChatGPT for keyword research (with actual prompts)
[ad_1] If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse …
Continue reading
Google Performance Max negative keyword exclusions now in beta
[ad_1] Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why …
Continue reading
AI-Enhanced Keyword Selection In PPC
[ad_1] Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an endless …
Continue reading
How to level up your keyword strategy
[ad_1] The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication …
Continue reading
Reddit Makes Game-Changing Updates to Keyword Targeting
[ad_1] In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers …
Continue reading
Reddit introduces AI-powered keyword targeting features
[ad_1] Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, …
Continue reading
19 keyword mining tools and strategies for PPC campaign growth
[ad_1] Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack …
Continue reading
Keyword research for SEO: The ultimate guide
[ad_1] Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to …
Continue reading