After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword …
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Tag: intent
How to master user intent with SEO personas
Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in SEO …
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Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content …
Continue reading Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content …
Continue reading
How to drive SEO growth with structure, skimmability and search intent
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience …
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