AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of the internet. It will continue …
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Tag: Impact
Duplicate Content Doesn’t Impact Site Quality
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key …
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Latest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping …
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Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site …
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The SEO impact of interstitials, before and after
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The client …
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Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller also …
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