[ad_1] Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are …
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Tag: Impact
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
[ad_1] Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). …
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DeepSeek And Its Impact On The Generative AI Global Race
[ad_1] Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in the U.S. Apple app …
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Google Explains How CDNs Impact Crawling & SEO
[ad_1] Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) …
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Communicating The Impact Of AI On SEO To C-Level
[ad_1] AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of the internet. It will …
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Duplicate Content Doesn’t Impact Site Quality
[ad_1] Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. …
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Latest Google AIO Updates May Impact SEO
[ad_1] Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in …
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Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
[ad_1] Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of …
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The SEO impact of interstitials, before and after
[ad_1] Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The …
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Google Says Title Tags “Maybe” Impact Rankings
[ad_1] Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller …
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