Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
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How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
Continue readingGoogle Now Recommends Higher Resolution Favicons
Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site appears in search results. Favicon …
Continue readingIs Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach …
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