[ad_1] Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas …
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Tag: Googles
Google’s Q4 Earnings Point To An AI-Focused Future
[ad_1] Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12% from last year. Google …
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Google’s Advice on Fixing Unwanted Indexed URLs
[ad_1] An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the …
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Is rank tracking dead? Why Google’s new rules are changing the game
[ad_1] Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted …
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Google’s Documentation Update Contains Hidden SEO Insights
[ad_1] Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and …
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How To Rank On Google’s AI Overviews
[ad_1] Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to …
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Google’s search market share drops below 90% for first time since 2015
[ad_1] Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three …
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Takeaways From Google’s Martin Splitt
[ad_1] Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains …
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Google Criticizes Bing For Mimicking Google’s Homepage
[ad_1] Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design …
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Google’s Performance Max placement rules create API confusion
[ad_1] A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report …
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