The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original plan to phase out third-party …
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Google’s New AI Shopping Experience Verticalizes Search
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to …
Continue readingGoogle’s Answer on Ideal Content Length for SEO
Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that …
Continue readingGoogle’s Mueller On How To Handle Legacy AMP Subdomains
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from DNS. For sites with 500,000 …
Continue readingGoogle’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site …
Continue readingGoogle’s Leadership Shakeup Long Time Coming
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search …
Continue readingGoogle’s Local Services Ads feature raises cost concerns
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. …
Continue readingGoogle’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes …
Continue readingOptimizing For Google’s New Landscape And The Future Of Search [Webinar]
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar …
Continue readingGoogle’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
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