Unlocking the Secrets of SEO
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. …
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Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, …
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The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model …
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Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a …
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The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while. When I’m working on my own …
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Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative …
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Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive …
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The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original plan to phase out third-party …
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While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to …
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Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that …
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