Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of …
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Tag: Googles
Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12% from last year. Google Services, …
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Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages …
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Is rank tracking dead? Why Google’s new rules are changing the game
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO …
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Google’s Documentation Update Contains Hidden SEO Insights
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently …
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How To Rank On Google’s AI Overviews
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user …
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Google’s search market share drops below 90% for first time since 2015
Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months …
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Takeaways From Google’s Martin Splitt
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the …
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Google Criticizes Bing For Mimicking Google’s Homepage
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of …
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Google’s Performance Max placement rules create API confusion
A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful …
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