The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in …
Continue reading
Tag: Google
Google Explains How Cumulative Layout Shift (CLS) Is Measured
Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO …
Continue reading
Google cracks down on ad policy violators with harsh new penalties
Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations …
Continue reading
How to be visible in Google AI Overviews, chatbots, LLMs
Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions …
Continue reading
Google Analytics Introduces Realtime Pages Report
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active …
Continue reading
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand …
Continue reading
Google Ads announces 11-year data retention policy
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
Continue reading
What The Google Antitrust Verdict Could Mean For The Future Of SEO
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications …
Continue reading
Google is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …
Continue reading
Google calls out DOJ’s ‘radical’ proposed breakup plan
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy …
Continue reading