Unlocking the Secrets of SEO
Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously led search, ads, and other …
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YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear …
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Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance …
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Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents …
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Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment …
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Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska and New Hampshire coming in January 2025. No action is required from …
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Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads. Expanded view shows a …
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Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using advanced AI technology. This revamp …
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The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in …
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Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO …
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