Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to …
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Google May Have to Sell Chrome Browser To Comply With Court Ruling
The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system. This suggestion is part of a larger effort to address the company’s alleged …
Continue readingGoogle Search CTR Data Reveals Shifting Industry Trends
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs …
Continue readingDOJ’s push to sell Google Chrome sparks industry debate over web’s future
Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: …
Continue readingGoogle Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works …
Continue readingHow to leverage Google Analytics 4 and Google Ads for better audience targeting
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google …
Continue readingGoogle AI Overviews massively surge in travel queries
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% …
Continue readingGoogle outlines 2025 ads API roadmap
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset …
Continue readingGoogle reshapes in-store shopping with AI-powered comparisons
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. …
Continue readingGoogle site reputation abuse policy now includes first-party involvement or oversight of content
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. …
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