In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. …
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Google Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer …
Continue readingAd Copy Tactics Backed By Study Of Over 1 Million Google Ads
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, …
Continue readingGoogle is becoming your new category page
We all know there have been many changes in the search results during the last year. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. While …
Continue readingGoogle Adds Two New Best Practices For Product Markup
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to …
Continue readingIs Google using Chrome for mobile-first indexing and user signals?
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here …
Continue readingWhy Google Lighthouse Doesn’t Include INP, A Core Web Vital
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the …
Continue readingGoogle Search Console Performance report filters now stick
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset …
Continue readingGoogle Clarifies Simultaneous Use of Canonical & Noindex
Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, but …
Continue readingGoogle Updates Their Spam Policy Documentation
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed at …
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