[ad_1] Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through …
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Tag: Google
Google Search testing new display for forum content
[ad_1] Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly …
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Google Ads Introduces New Masthead Format Requirements Page
[ad_1] Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point …
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Will ChatGPT be the new Google? The future of search and information retrieval
[ad_1] With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been …
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Google Ads rolls out new promotions feature for App campaigns
[ad_1] Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number …
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Google Trends Subscriptions Quietly Canceled
[ad_1] Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing …
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Google Ads unveils advanced performance planner for YouTube campaigns
[ad_1] Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers …
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Google August 2024 core update rollout is now complete
[ad_1] Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of …
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Yelp Sues Google For SERP Features – Justified?
[ad_1] Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for …
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Google Rolls Out Tag Diagnostics Tool To Improve Data Quality
[ad_1] Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and …
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