Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as …
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Global ad revenue to top $1 trillion, dominated by Google and Meta
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon …
Continue readingGoogle Search has delayed indexing issues
Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.” What Google wrote. Google posted the issue on its search status dashboard saying: “Google is …
Continue readingGoogle details shopping annotations and badges for ads and free listings
Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance. Why we care. Annotations and …
Continue readingHow to find emerging audience needs using Google Trends
Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term brand performance. A bold statement? I don’t think so. Google is integrating AI into the …
Continue readingEasier consent management comes to Google Tag UI
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance …
Continue readingGoogle to launch new Dating and Companionship Ads policy
Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. …
Continue readingGoogle Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine …
Continue readingGoogle adds FAQs on site reputation abuse policy
Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked questions. The questions can be found over here and they cover what is third-party content, …
Continue readingGoogle Uses About 40 Signals To Determine Canonical URLs
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He …
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