[ad_1] Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March …
Continue reading
Tag: Google
Top 7 Google Ads and SEO synergies you should act upon
[ad_1] Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article …
Continue reading
Google Ads Expands AI Campaign Tools To More Languages
[ad_1] At the digital marketing conference DMEXCO, Google unveiled plans to expand the language capabilities of its AI-powered search campaign building tool. The conversational AI experience, which guides advertisers through creating search campaigns with personalized …
Continue reading
Google Ads Rolls Out New Performance Max Insights And Controls
[ad_1] Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max …
Continue reading
Google AI Overviews show more often to signed-in users
[ad_1] Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out …
Continue reading
Google Brings AI Ad Image Editing To Search, Display, & More
[ad_1] Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder …
Continue reading
Google Revamps Entire Crawler Documentation
[ad_1] Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely …
Continue reading
Improve your Google Ads performance
[ad_1] Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is thinking … Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. …
Continue reading
Google wins $1.7B EU antitrust fine appeal
[ad_1] Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. …
Continue reading
How Google Search uses AI
[ad_1] Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s …
Continue reading