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Google's proposal for a new shopping related structured data sparks a lively discussion

Google Proposes New Shipping Structured Data

On Oktober 28, 2024 By meo In Seo

[ad_1] Google published a proposal in the Schema.org Project GitHub instance that proposes proposing an update at Schema.org to expand the shopping structured data so that merchants can provide more shipping information that will likely …

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Google tests new AI tool for large advertisers

Google tests new AI tool for large advertisers

On Oktober 28, 2024 By meo In Seo

[ad_1] Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search …

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Google Revises URL Parameter Best Practices

Google Revises URL Parameter Best Practices

On Oktober 26, 2024 By meo In Seo

[ad_1] In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL …

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Google publishes new documentation for how to use Google Trends for search marketing

New Google Trends SEO Documentation

On Oktober 25, 2024 By meo In Seo

[ad_1] Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced …

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Google On Diagnosing Multi-Domain Crawling Issues

Google On Diagnosing Multi-Domain Crawling Issues

On Oktober 25, 2024 By meo In Seo

[ad_1] Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped accessing several of his …

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Google Updates Favicon Requirements For SEO

Google Now Recommends Higher Resolution Favicons

On Oktober 24, 2024 By meo In Seo

[ad_1] Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site appears in search results. …

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Google Rolls Out AI-Powered Updates To Performance Max Campaigns

Google Rolls Out AI-Powered Updates To Performance Max Campaigns

On Oktober 23, 2024 By meo In Seo

[ad_1] Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday …

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Google Performance Max gets new AI-powered video creation, asset testing

Google Performance Max gets new AI-powered video creation, asset testing

On Oktober 23, 2024 By meo In Seo

[ad_1] Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration …

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Boosting Revenue with Google Ads for B2C: AI Strategies

Boosting Revenue with Google Ads for B2C: AI Strategies

On Oktober 23, 2024 By meo In Seo

[ad_1] This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers …

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Google tests video-enabled shopping ads in search results

Google tests video-enabled shopping ads in search results

On Oktober 22, 2024 By meo In Seo

[ad_1] Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play …

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