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Google's John Mueller explains why Google indexes blocked pages and why related Search Console reports can be safely ignored.

Why Google Indexes Blocked Web Pages

On September 6, 2024 By meo In Seo

Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic …

Google Ads won’t appear on parked domains for new accounts by default

On September 6, 2024 By meo In Seo

Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or …

Google May Unify Schema Markup & Merchant Center Feed Data

On September 6, 2024 By meo In Seo

Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The …

Google Ads adds ‘Unintended Consequences’ to Insights

On September 6, 2024 By meo In Seo

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences …

Google Ads tightens rules on Gambling Certification recertification

On September 5, 2024 By meo In Seo

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their …

Google's John Mueller advises that website owners and SEOs prioritize more impactful factors over worrying about spam scores, which he views as relatively insignificant.

Google Confirms It’s Okay To Ignore Spam Scores

On September 5, 2024 By meo In Seo

Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how Google ranks websites. What’s A …

Is it time to rethink your Google Ads strategy?

On September 5, 2024 By meo In Seo

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For …

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

On September 5, 2024 By meo In Seo

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a …

Google Search testing new display for forum content

On September 5, 2024 By meo In Seo

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view …

Google Ads Introduces New Masthead Format Requirements Page

On September 4, 2024 By meo In Seo

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for …