Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t …
Continue readingTag: Google
Google Chrome Drops Support For First Input Delay: What It Means
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for …
Continue readingGoogle Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear …
Continue readingEU’s top court upholds $2.7 billion fine against Google
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017, was upheld by the …
Continue readingGoogle Says Fixing Headings Won’t Change Rankings
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the …
Continue readingGoogle Ads To Phase Out Enhanced CPC Bidding Strategy
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an …
Continue readingShopify SEO – How to Optimize Your Shopify Site for Google
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify …
Continue readingGoogle Business Profile Video Verification Best Practices
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the …
Continue readingGoogle Users Warned Of Surging Malvertising Campaigns
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged …
Continue readingGoogle Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC …
Continue reading