Unlocking the Secrets of SEO
Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad …
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Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is the code that a server …
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In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven …
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A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for ranking Reddit discussions. Reddit’s Spam …
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Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in …
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Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more …
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SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the …
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Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) …
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Advertisers aren’t seeing the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. August 20th update. Google has given a statement mentioning another reporting glitch: “Audience Insights …
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In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google …
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