Unlocking the Secrets of SEO
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in …
Continue reading
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more …
Continue reading
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the …
Continue reading
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) …
Continue reading
Advertisers aren’t seeing the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. August 20th update. Google has given a statement mentioning another reporting glitch: “Audience Insights …
Continue reading
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google …
Continue reading
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to …
Continue reading