Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to …
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Tag: Google
Google Rolls Out November 2024 Core Algorithm Update
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November …
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Google November 2024 core update rolling out now
Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to …
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Google integrates seller and product ratings in Shopping Ads
Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are …
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Latest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping …
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Google shifts Demand Gen audience categorization to ‘signals’
Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve …
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Google to unpause political election ads Nov. 11
Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on Nov. 5. Google will lift the temporary restrictions on ads relating to …
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Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until …
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Google rolls out brand customization for Performance Max campaigns
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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How a Google breakup could change the PPC industry
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face …
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