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Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. …
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Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. …
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Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is …
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Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely new …
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Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is thinking … Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This …
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Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why …
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Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI …
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Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. …
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Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective …
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Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. …
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