Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset …
Continue reading
Tag: Google
August 2024 Google core update and a recovery plan
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. …
Continue reading
Google Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer …
Continue reading
Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, …
Continue reading
Google is becoming your new category page
We all know there have been many changes in the search results during the last year. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. While …
Continue reading
Google Adds Two New Best Practices For Product Markup
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to …
Continue reading
Is Google using Chrome for mobile-first indexing and user signals?
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here …
Continue reading
Why Google Lighthouse Doesn’t Include INP, A Core Web Vital
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the …
Continue reading
Google Search Console Performance report filters now stick
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset …
Continue reading
Google Clarifies Simultaneous Use of Canonical & Noindex
Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, but …
Continue reading