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Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps …
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Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search …
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Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. Google relaunches AI image generation with improved quality and safeguards. New model restricts generation of identifiable individuals …
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Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Updated: Mueller Did Not Invalidate Outbound Links It must be pointed out that Mueller’s …
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Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF …
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Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers …
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For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved and …
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A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp …
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Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing. Chrome now integrates Gemini AI in the address bar. You can access Gemini by typing “@gemini” in Chrome. …
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Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand …
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