Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For …
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Tag: Google
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a …
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Google Search testing new display for forum content
Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view …
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Google Ads Introduces New Masthead Format Requirements Page
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for …
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Will ChatGPT be the new Google? The future of search and information retrieval
With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the …
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Google Ads rolls out new promotions feature for App campaigns
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of …
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Google Trends Subscriptions Quietly Canceled
Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts …
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Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to …
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Google August 2024 core update rollout is now complete
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking …
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Yelp Sues Google For SERP Features – Justified?
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for using …
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