Unlocking the Secrets of SEO
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the …
Continue reading
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an …
Continue reading
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify …
Continue reading
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the …
Continue reading
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged …
Continue reading
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC …
Continue reading
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic …
Continue reading
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or …
Continue reading
Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The …
Continue reading
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences …
Continue reading