Unlocking the Secrets of SEO
Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment …
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Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska and New Hampshire coming in January 2025. No action is required from …
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Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads. Expanded view shows a …
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Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using advanced AI technology. This revamp …
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The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in …
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Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO …
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Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations …
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Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions …
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Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active …
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Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand …
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