Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The URL now redirects to a …
Continue reading
Tag: Google
Google Search Ads 360 (SA360) starter guide
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies …
Continue reading
Google Ads adds Video Enhancement for Performance Max
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
Continue reading
Why & How to Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 …
Continue reading
Top 7 Google Ads and SEO synergies you should act upon
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights …
Continue reading
Google Ads Expands AI Campaign Tools To More Languages
At the digital marketing conference DMEXCO, Google unveiled plans to expand the language capabilities of its AI-powered search campaign building tool. The conversational AI experience, which guides advertisers through creating search campaigns with personalized recommendations, …
Continue reading
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. …
Continue reading
Google AI Overviews show more often to signed-in users
Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. …
Continue reading
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is …
Continue reading
Google Revamps Entire Crawler Documentation
Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely new …
Continue reading