Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
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Tag: Google
Meta Takes Step To Replace Google Index In AI Search
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming …
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Google Loses €2.4B Battle Against Small Business Founders
A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam …
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Google Ad spend grows despite AI changes
Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti’s latest Digital Ads Benchmark Report. Overall performance. Google search ad …
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Google Expands AI Overviews In Search To Over 100 Countries
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. Google’s AI Overviews is expanding from US-only to over 100 countries, reaching 1 billion monthly users. The feature …
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Google expands AI Overviews to over 100 countries
Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now …
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Google upgrades Call Ads to Responsive Search Ads format
Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages and business names. The upgrade aims to enhance ad flexibility and reach while simplifying asset …
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Google Proposes New Shipping Structured Data
Google published a proposal in the Schema.org Project GitHub instance that proposes proposing an update at Schema.org to expand the shopping structured data so that merchants can provide more shipping information that will likely show …
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Google tests new AI tool for large advertisers
Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search campaigns. …
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Google Revises URL Parameter Best Practices
In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL structure …
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