Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google Lens to search. This update …
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Google rolls out new AI-organized search results, AI Overview links
Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered …
Continue readingGoogle AI Overview ads launch on mobile in U.S.
The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format …
Continue readingNew Google Ads process for client account transfers
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re …
Continue readingGoogle Expands Structured Data Support for Product Certifications
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally …
Continue readingGoogle Lens to add Shopping Ads this year
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when …
Continue readingGoogle Rolls Out CrUX Vis Core Web Vitals Tool
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset …
Continue readingAugust 2024 Google core update and a recovery plan
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. …
Continue readingGoogle Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer …
Continue readingAd Copy Tactics Backed By Study Of Over 1 Million Google Ads
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, …
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