It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site …
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Tag: Google
Google rolls out Brand Guidelines for Performance Max
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Google Launches (Final?) Spam Update Of The Year
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps …
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Google overhauls ad policies for CTV and PETs
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing …
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Google experiments with double ad placements for same advertiser
Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed …
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Google December 2024 core update rollout is now complete
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days …
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Google AI Overviews: Everything you need to know
Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how can you secure a spot? Here’s what we’ve learned – and how you can adapt. Capturing the top …
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Google AI Overviews rising in B2B technology, healthcare sectors
More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by …
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Google Formalizes Decade-Old Faceted Navigation Guidelines
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official technical documentation. This change reflects …
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Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it …
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