Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has …
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Tag: Google
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search …
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Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at …
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Evidence That Google Detects AI-Generated Content
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the …
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Google Causes Global SEO Tool Outages
Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if …
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Google Is Requiring JavaScript To Block SEO Tools
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they …
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9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. …
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Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based …
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Google Shopping Rankings: Key Factors For Retailers
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores …
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Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how …
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