Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will …
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Tag: Google
Google Responsive Search Ads Just Got More Flexible
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This …
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Google AI Overviews more volatile than organic rankings: Report
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according …
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Does Google Traffic Affect YouTube Recommendations? What To Know
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact …
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Google gives Responsive Search Ads more flexibility
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now …
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How to use keyword insertion for more effective Google Ads
Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need …
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Google Brings Circle To Search Alternative To iPhone
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve …
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Google AI Overviews now showing on more Google Lens results
Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images. This is still only showing on a subset of searches, but now more than when …
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Google just lifted its 2019 ban on fingerprinting for advertisers
As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites, collecting data points like IP addresses, operating system details, and screen resolution. Why we care. …
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Google Answers Whether Audio Versions Of Blog Posts Help SEO
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy …
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