Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if …
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Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based …
Continue readingMeta’s platforms hit by global outage
Meta’s suite of apps faced a major outage Wednesday afternoon, leaving users across the globe unable to access the platforms or send messages. The issues began around 12:40 p.m. ET, with DownDetector reporting significant spikes …
Continue readingGlobal ad revenue to top $1 trillion, dominated by Google and Meta
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon …
Continue reading5 ways to scale global search management
Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse …
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