Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game …
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Unlocking the Secrets of SEO
Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game …
Continue readingGoogle just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO …
Continue readingGoogle will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting …
Continue readingSorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world …
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