Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is …
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Tag: fraud
Supreme Court lets $7 billion Meta ad fraud case proceed
The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. …
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