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Tag: firstparty

Google Rolls Out First-Party Data Solution For Analytics Users

Google Rolls Out First-Party Data Solution For Analytics Users

On November 21, 2024 By meo In Seo

[ad_1] Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically …

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Google site reputation abuse policy now includes first-party involvement or oversight of content

Google site reputation abuse policy now includes first-party involvement or oversight of content

On November 19, 2024 By meo In Seo

[ad_1] Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search …

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First-party data checklist for marketers

On Oktober 1, 2024 By meo In Seo

[ad_1] With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, …

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New Google tools to boost first-party data strategies

New Google tools to boost first-party data strategies

On Agustus 29, 2024 By meo In Seo

[ad_1] Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to …

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