Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll …
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47% Find Search Terms Irrelevant During Product Research
A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that 47% of social media users …
Continue readingHow to find emerging audience needs using Google Trends
Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term brand performance. A bold statement? I don’t think so. Google is integrating AI into the …
Continue reading11 Tips For How To Find Great Writers
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But …
Continue reading11 Tips For How To Find Great Writers
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But …
Continue readingHow to find the ‘best’ Core Web Vitals opportunities
A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for …
Continue readingHow To Find The Right Long-tail Keywords For Articles
This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords and long tail keywords for …
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