Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed …
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Tag: experiments
What 54 Google Ads experiments taught me about lead gen
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved and …
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