Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two …
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Instacart expands foodservice advertising
Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have …
Continue readingGoogle expands AI organized search results to restaurants
Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for …
Continue readingPerplexity expands publisher ad revenue sharing program
Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance metrics, with notable absences including …
Continue readingYouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has …
Continue readingYouTube expands shorts monetization, adds new analytics features
YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New …
Continue readingYouTube Expands Creator Control Over Ad Partnerships
YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a …
Continue readingYouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s …
Continue readingGoogle Expands AI Overviews In Search To Over 100 Countries
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. Google’s AI Overviews is expanding from US-only to over 100 countries, reaching 1 billion monthly users. The feature …
Continue readingGoogle expands AI Overviews to over 100 countries
Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now …
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