Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of …
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What you need to know about OpenAI’s search engine
With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the …
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