Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In …
Continue reading
Tag: Digital
13 digital marketing trends you should plan for in 2025
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt. This …
Continue reading
Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface …
Continue reading
Why SEOs are killing digital PR
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This …
Continue reading
When In Your Digital Marketing Journey Should You Start Doing Schema Markup
Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search …
Continue reading
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand …
Continue reading
An Introduction To SEO Strategy For A Digital Presence
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was …
Continue reading
How SEO can work with digital marketing teams
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers …
Continue reading
6 steps to AI-driven budgeting and forecasting for digital marketing
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific …
Continue reading
How CTV Fits Into Digital Marketing During Holiday Season
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come …
Continue reading