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Tag: Data

Google Expands Structured Data Support for Product Certifications

Google Expands Structured Data Support for Product Certifications

On Oktober 3, 2024 By meo In Seo

[ad_1] Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and …

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First-party data checklist for marketers

On Oktober 1, 2024 By meo In Seo

[ad_1] With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, …

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How to maximize PPC and SEO data with co-optimization audits

How to maximize PPC and SEO data with co-optimization audits

On September 26, 2024 By meo In Seo

[ad_1] What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic …

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Review Requests Should Be Treated Like Customer Service [Data Study]

Review Requests Should Be Treated Like Customer Service [Data Study]

On September 25, 2024 By meo In Seo

[ad_1] Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings …

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Google Introduces New Data Privacy Technology for Advertisers

Google Introduces New Data Privacy Technology for Advertisers

On September 12, 2024 By meo In Seo

[ad_1] Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter …

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Google Expands Video Structured Data Options With New Property

On September 11, 2024 By meo In Seo

[ad_1] Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t …

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Meta to restrict data in Business Tools, impacting ad targeting

Meta to restrict data in Business Tools, impacting ad targeting

On September 10, 2024 By meo In Seo

[ad_1] Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could …

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Google May Unify Schema Markup & Merchant Center Feed Data

Google May Unify Schema Markup & Merchant Center Feed Data

On September 6, 2024 By meo In Seo

[ad_1] Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. …

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Google Rolls Out Tag Diagnostics Tool To Improve Data Quality

Google Rolls Out Tag Diagnostics Tool To Improve Data Quality

On September 2, 2024 By meo In Seo

[ad_1] Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and …

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Google Analytics 4 introduces benchmarking data

Google Analytics 4 introduces benchmarking data

On Agustus 30, 2024 By meo In Seo

[ad_1] Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for …

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